Having a cross-genre appeal could massively boost a game’s chances of being successful across devices. On average, these two games are liked by 42% of fans from other franchises.Ģ019 may be the year cross-platform play becomes a lot more mainstream. Zombies and Grand Theft Auto have the greatest cross-genre appeal. When we look on a much larger scale – at the top 16 most popular franchises we survey – Assassin’s Creed and Fortnite have the highest fan overlap at 40%.Īnd in terms of which franchise is most popular, Plants vs. Out of the five franchises above, it’s Fortnite fans that share the most overlap with others on average, 38% are also fans of the other four. With so many fans playing a number of games across different devices, we wanted to find out which franchises have been most successful at engaging these consumers, which have the greatest cross-genre appeal, and which demographics are the most lucrative. Just looking at to the oldest age group we track – 55-64s – we found that 65% use at least one device for gaming. In fact, thanks to mobile gaming in particular, it’s difficult to find a region or demographic where the majority of individuals aren’t gaming in some form or another.

Gaming is now among the most truly cross-demographic activities we track. Streaming software from Microsoft (Project xCloud), Google (Project Stream) and EA are all being worked on or currently even being tested, which would allow anyone, anywhere to access console-quality titles on any device, even if it doesn’t have the specs to run them natively using its built-in hardware. These predictions are more optimistic than in the past, and reflect the constant growth on platforms, particularly on smartphones.Ħ6% of our global respondents say they game on their smartphones, and this market will continue to grow as phones become more adept at playing console-quality games.Īs mobile hardware continues to become more powerful, with handsets like the iPhone XS Max leading the charge, developers will have more to work with and thus will be able to rival console games. Gaming is big business, with the global software market expected to grow to $180bn in 2021.

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